Wow!!! What a site to behold for a Rajini fan!
I happened to walk into Calypso Audio shop in Bangalore's Jayanagar area today & I was elated to see a promo card attached in the Tamil Audio section of the shop.
The card reads as under: HURRY! BUY "1 DASHAVATARAM & 1 SIVAJI" For Rs. 150/= only.
The normal price of a Dasa Audio CD is Rs. 99/= & that of Sivaji is Rs. 100/=. Together they are being offered for Rs. 150/= thru this Bundle offer.
What does this convey? DASAVATARAM AUDIO IS A FAILURE & could NOT SELL ON ITS OWN. It needs to be pushed into the market. And who better to push a new Kamal movie audio than SuperStar Rajini's Magnum Opus, Sivaji audio.
When I enquired with the sales person in the shop as to the reason behind this bundle offer, he said they are doing it to push the sales of Dasavataram audio CDs. When I asked him is Dasa audio sales so bad, he said it sold well initially but still they are left with huge stocks which was not moving out as expected by them. So, they have to come out with an offer like this to push its sales. When I enquired why they chose Sivaji audio for this bundle offer with Dasa, he replied that since Rajini movies' audio generally sells well and particularly since Sivaji audio was a roaring hit, they bundled Dasa with Sivaji. Lastly I asked whether they have unsold stock of Sivaji audio too to bundle with Dasa. He replied in the negative saying they used to order certain number of Sivaji audio periodically even now because Sivaji audio sells even today at certain numbers. So, when the latest lot of Sivaji audio arrived at their shop, they bundled it with Dasa CD & came out with this offer.
This is an eye-opener even to an ardent fan of SuperStar like me. All said and done, I believed KamalHassan is also a big draw, even though not up to Rajini's standards. But, I never expected, a Kamal movie's audio (a brand new one at that) will fail like this and needs to be propped by a Rajini movie audio (an old one) in order to push it into the market like this.
If Kamal can't pull masses to sell even his brand new movie audio, what sort of star is he? I think all Kamal fans should at least now understand the reality & realise their actor's limitations.
The failure of Dasa's audio also means that those huge sums spent on audio promotion during Dasa's audio release function have gone down the drain. No wonder, "Ex-Oscar" Ravi is already shivering with the news of SuperStar's Kuselan release being pre-poned to mid-July from the earlier mid-Aug. release date.
Dasavataram's release is now deliberately being postponed to avoid clash with IPL and hence may get released in first week of June, provided all its legal hassles are over by then. If Dasa gets released in June beginning, and Kuselan release is pre-poned to mid-July, then Dasa will probably fold up within a maximum of 5 weeks by when most theatres would want to shift to Kuselan by stopping Dasa in its tracks. What a pity it will be for Dasa.
A movie which was touted as a first of its kind with 10 roles played by an actor & produced at a whopping cost of Rs. 60 crore & promoted with a huge budget of Rs. 20 crore, Dasa's audio itself should have fired from the word go. But, the way it is received in a lukewarm fashion in the market, doesn't augur well for the movie too.
Bad Omen this definitely for Dasa & Kamal fans.