FOCUS

Want to know What FOCUS means? Read THIS:

Apple Inc. COO Tim Cook spoke of the company's focus recently in an interview at the Goldman Sachs Technology Conference in San Fransisco.

Cook said: We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number, so that we can put enormous energy behind the ones we do choose. The table each of you are sitting at today, you could probably put every product on it that Apple makes, yet Apple's revenue last year was $40 billion. I think any other company that could say that is an oil company. That's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones. I think this is so ingrained in our company that this hubris you talk about that happens to companies that are successful and sole role in life is to get bigger, I can tell you the management team at Apple would never let that happen. That's not what we're about.